Corporate Marketing and Digital Communications
PRODIM INTERNATIONAL manufactures digital measuring devices. Prodim’s flagship measuring device, the Proliner, is a cutting-edge metrology machine that measures objects in 3-Dimension using XYZ Coordinates via a stylus.
Prodim hired me as their lead Marketing Manager for their USA and European marketing teams.
Prodim was in desperate need of major brand revamping since their brand was out-dated and lacking a modern appeal to match it’s overall advanced manufacturing capabilities.
My Marketing and Art Direction:
Once I was onboard, I first corrected major flaws in their SEO and online presence by eliminating duplicate websites that were in essence causing Google ranking competition against their own company. I also adjusted the overall UX Design of their corporate website. Next, I modernized and branded all of their marketing materials such as print collateral, magazine advertising, trade-show graphics and training videos. I directed many professional HD videos for several of their products including creating a corporate branded video intro (or bumper) for all video marketing and corporate events. I also enhanced their product catalogs with professional photos of their various machines and tools. I created email blasts, blog content and utilized promotional products for the sales teams. I even initiated product contests for customers to further enhance their overall brand awareness within multiple industries.
Client: Prodim International, BV (Helmond, Netherlands)
My Production Process: Marketing, Branding, Photography,
3D Animation, Video Production, Graphic Design, Ecommerce Web Design
Full Circle Marketing – National Canvas & Upholstery Project
- Concept Development
- Photography, Video Production, Motion Graphics and Editing – Youtube
- Graphic Design, Print Layout, Copywriting – (Specialty Fabrics Review Magazine)