Mr. Addiction – Project (Addiction Recovery TV Commercial)
Project Brief:
The project involved the production of a 1 minute TV commercial that advertised an FDA approved pharmaceutical drug used to help people fight drug addiction. The TV commercial featured a Brain Neuron character created as a 3D character named Mr. Addiction. The 3D character personality was animated as clever, cunning and anti-salubrious.
The 3D version of the TV Commercial was scrapped by the Client and replaced with a different TV Commercial using a 2D human character which I produced for the Client. (See 2D Commercial HERE.)
My Work & Art Direction:
Team Coordination, Story Development, Script Writing, Character Design, 3D Modeling, Character Rigging (Assistance) and Character Animation:
The project required me to hire and direct a small creative team. I designed the character in 2D and 3D, produced a storyboard, built the 3D character and assisted with 3D rigging. I animated full body and facial animations to follow a voice-over script that I composed; I built 3D environments and assets.
Software Used – Maya, AfterEffects, Premiere
Art Direction, Story Development, Script, Modeling, Animation – J. Davis (3D Rigging – Steam Roller VFX)
Client – The Addiction Advisors
Character Design and Animation
Coke vs Pepsi
Project Brief:
This character animation spot was designed, modeled and animated for a small video in-store display ad. The animation was used as part of a promotional campaign for the 7-Eleven convenience store chain in Florida. 7-Eleven wanted to test video display ads on their store shelves to help sell specific products.
Video, 3D Animation and VFX:
To achieve the visual effect of physically grabbing the 3D character I needed to be able to grab a real aluminum can to match the shape of my hand. To do this – I sprayed painted an aluminum can with a green chroma-key color so it could be masked out in AfterEffects compositing.
Video Setup: I setup a video camera to shoot the inside of a refrigerator loaded with Coke and Pepsi cans. The painted green aluminum can video was shot separately.
Software Used – Maya, AfterEffects
Art Direction, Character Design, Modeling, Textures, Lighting, Animation, Video and Compositing – J. Davis
Tubby Tuba – Anti-Smoking Campaign
Project Brief:
This project involved animating the classic character “Tubby the Tuba” for a national TV spot to promote an anti-smoking campaign for kids.
Character Design and 3D Animation:
TUBBY TUBA is a fun character that kids love to see even today. The original 1947 animation (film) is considered a classic by everyone. The modern ad campaign called for choosing a special character that needed to have healthy, “strong lungs.” Tubby the Tuba was the perfect choice.
Software Used – Maya, AfterEffects
Art Direction, Character Design, Modeling, Textures, Lighting, Animation – Jonathan Davis
Orlando Solar Bears – Hockey Team
Project Brief:
This project involved designing and animating the team mascot as a larger than life character breaking through the ice floor during a home game.
3D Animation:
This character was designed, modeled and animated for a TV commercial to promote the professional Hockey Team in Orlando, Florida.
Team History: The Solar Bears were owned by the same DeVos family which owns the NBA’s Orlando Magic. The team is now part of the ECHL.
Software Used – Maya, AfterEffects
Producers: Chris Voellmann and Stan Johnson
Art Directors – Animators: Jonathan Davis | Heather Tomson
Video and Editing: Stan Johnson
Production Studio: RVM, The Pixel Factory