Never Run Out of Power.

GOT POWER IS A BACKUP BATTERY AND CHARGER FOR MOBILE PHONES. The product was designed to extend the battery life of mobile devices, i.e. mobile phones. The Got Power brand was manufactured with (3) styles and colors. Two of the styles are marketed towards women with chargers that look like lipstick cases and have a convenient built-in flash light. One of the three chargers is marketed towards men to look more masculine with a gun-metal finish.

Project Brief:
Client: Product Source International, LLC

The Client expressed the idea that they needed the branding design and packaging to be user friendly and easy to understand what was being sold inside the package. The Client wanted me to make sure the brand was bold and “powerful.” Also, the client wanted consumers to see the (3) different styles and colors of the product.

My Art Direction:

Based on what the Client wanted and expressed to me via several phone calls and emails – I decided the brand needed a “jump start” with the Got Power name – thus I created a lightning bold or electrical power surging from a fist or hand. I wanted the logo to convey power, control and strength – and also be more noticeable on store shelves. There is nothing more frustrating than not having control over your cell phone’s battery life OR your cell phone running out of battery with no charger available. Got Power brand solved the problem.

My Production Process: Branding, Logo Design, Graphic Design, Photography, Ecommerce Web Design