Corporate Marketing and Digital Communications

PRODIM INTERNATIONAL manufactures digital measuring devices.  Prodim’s flagship measuring device, the Proliner, is a cutting-edge metrology machine that measures objects in 3-Dimension using XYZ Coordinates via a stylus.

Project Brief:

Prodim hired me as their lead Marketing Manager for their USA and European marketing teams.

Prodim was in desperate need of major brand revamping since their brand was out-dated and lacking a modern appeal to match it’s overall advanced manufacturing capabilities.

My Marketing and Art Direction:

Once I was onboard, I first corrected major flaws in their SEO and online presence by eliminating duplicate websites that were in essence causing Google ranking competition against their own company. I also adjusted the overall UX Design of their corporate website.  Next, I modernized and branded all of their marketing materials such as print collateral, magazine advertising, trade-show graphics and training videos. I directed many professional HD videos for several of their products including creating a corporate branded video intro (or bumper) for all video marketing and corporate events. I also enhanced their product catalogs with professional photos of their various machines and tools. I created email blasts, blog content and utilized promotional products for the sales teams.  I even initiated product contests for customers to further enhance their overall brand awareness within multiple industries.

Client: Prodim International, BV (Helmond, Netherlands)
My Production Process: Marketing, Branding, Photography,
3D Animation, Video Production, Graphic Design, Ecommerce Web Design

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